MKTG 3100 Principles of Marketing – MarketShare Simulation Groups

MKTG 3100 Section 02:

Team A
JT Grega *
Alex Armbruster
Michael Howard
Ashley Parker

Team B
Sadie DeWitt
Brooks Mason
Morgan Ross
Seth Sprang *

Team C
Grant Geib
Tyler Elgin
Allie Humes *
Savannah Sarkine

Team D
Wes Ayers
Anna Box
Jackson Neesley *
Noah Durst

Team E
Grant Fenner
Rebecca Miklos *
Ridge Snyder
Casey Tyler

Team F
Noah Coons
Morgan Lowenkamp *
Craig Prince

MKTG 3100 Section 03:

Team A
Jacob Dilley *
Jason Baldinelli
Destini Durrett
Chad Keaton

Team B
Katie Buckner *
Matt Isele
Dylan Klabunde
Zachary Kloeb

Team C
Jordan Portier *
Ben Keen
Trevor Brown
Alexey Stanislavovich

Team D
Nathan Norris
Chen Wang
Joe Schick *
Ishan Hung

Team E
Connor Dziewit
Tyler Grover *
Vlad Bennett
Cam King

Team F
Blake Steenrod *
Shaquille Alexander
Christopher Wafford

A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

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FOCUS GROUP DISCUSSIONS

FOCUS GROUP DISCUSSIONS

 

Principles of Marketing, Research in Behavioral Theories Materials updated

Principles of Marketing, Research in Behavioral Theories course materials have been updated in the category menu on the right – MKTG 3650 and MKTG 3100. MKTG 3100 Section 02, Section 03 share the materials, with minor time differences in the final marketing plan presentation time.

 

MKTG 3100 Principles of Marketing – MarketShare Simulation Groups

Team A
Brandon Kohl*
Anthony Romano
Rachael Owens
Jake Phillis

Team B
Justin Feltner*
Elijah Gonzalez
Josh Plieninger
Baylee O’Brien

Team C
Bryan Pierro*
Clay Wichmann
Ella Blackman
Conner Brett

Team D
MaKayla Tieu*
Marquise Boykin
Andrew Kovaleski
Ryan Thornsberry

Team E
Macy Yount*
Cameron Posner
Mike Davidson
Trevor McDonald

Team F
Tyler Riley
Afzal Ahmed
Jonathan Boardman
Jocelyn Pearce*

Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.

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“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon

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 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue JacketsIMG_3348

Marketing Research projects, from Otterbein students Fall 2015.

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“What Affects Attendance at Otterbein Home Football Games”

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“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)

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“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen

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“Otterbein Bookstore: The Ultimate Convenience”

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“Jimmy V’s Grill & Pub: Increasing Student Traffic”

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“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge
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