Principles of Marketing, Research in Behavioral Theories course materials have been updated in the category menu on the right – MKTG 3650 and MKTG 3100. MKTG 3100 Section 02, Section 03 share the materials, with minor time differences in the final marketing plan presentation time.
Mary Ann Eckman
“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.
“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon
“Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue Jackets
“What Affects Attendance at Otterbein Home Football Games”
“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)
“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen
“Otterbein Bookstore: The Ultimate Convenience”
“Jimmy V’s Grill & Pub: Increasing Student Traffic”
“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge
A lot of snow.
Please find course materials updated for principles of marketing, and digital marketing (new!). Visit back regularly to check any updates.
See you in class!
Photo by TrinityItachi
MKTG 3100 Marketing Creative Design Competition
Now, it is time to use a scientific way to calculate the ideal sample size for your research project. Complete the task and bring the solution of problem 1 to class, by next Wednesday (Nov. 4) – this is your quiz problem for this week.
At the same time, develop your codebook in a word document for SPSS data input, following the codebook example I’ve shared.