Course materials fully launched!

Principles of Marketing, Research in behavioral theories (Marketing Research), Marketing Analytics. What a busy and fruitful semester to be expected! Course materials for Fall 2015 are fully launched by the links below. You will find these folders updated all through the semester and visit back regularly to check any updates.

See you in class!

Source: from Internet

Source: from Internet

 

MKTG 3100 Principles of Marketing
Course Syllabus
In-Class Quizzes
Case Assignments
Homework
Reading Materials
Market Share Simulation
Reflection

MKTG 3650 Research in Behavioral Theories
Course Syllabus
Quizzes, Problems, Assignements
Marketing Research Projects
Reading Materials
Reflection

MKTG 3850 Marketing Analytics
Course Syllabus
Topic Discussion and Homework Assignments
Mini cases
Final Case Project
Analytics Data samples
Reflection

Creative Design Winners!

Let me announce the winners for our New Shoes Creative Design competition, according to the voting!
United Shoes company won the Email design, obtaining extra $1,000,000!
Clean Stride company won the Print Ad. work, with extra $1,500,000!
Scarpa company won the Logo, Webpage, and Facebook Advert designs, obtaining extra $3,500,000!

I’ve put them into your company’s cumulative net profit! Great work. Expect your Marketing Plan presentations soon!

Marketing simulated competition Creative Design Winners

Marketing simulated competition Creative Design Winners

MKTG 3100 New Shoes companies (groups) announced

Team a:

Mitchell Edwards
Taylor Lindsey
Dylan Schalmo
Chelsea Snyder

Team b:
Stephen Rudowicz
Elizabeth Engle
Sarah Lemanski
Luke Crea

Team c:

David Seckel
Mackenzie Gerdes
Lane Champa
Brandon Bruner

Team d:

Jessica Wenger
Lingrong Wu
Steven Stone
Eric Heinsen

Team e:

Donovan Crippen
Taylor Mulder
Domenic Palleschi
Julia Gilliam

Team f:

Mary Eckman
Katherine Bohanan
Yiwei Lin
Alexander Holtom

Wrap it up.

Just wrap it up – a review of six competitive groups in simulation game, from MKTG 3100, Fall 2014; and ten marketing research projects from MKTG 3650 class, Fall 2014.

MKTG 3650, Fall 2014 - ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant ...

MKTG 3650, Fall 2014 – ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Nike, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant …

MKTG 3650, Fall 2014 - ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant ...

MKTG 3650, Fall 2014 – ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Nike, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant …

@MKTG 3100: Sole to Soul's Marketing Plan presentation. The company won website design in Creative Design Competition.

@MKTG 3100: Sole to Soul’s Marketing Plan presentation. The company won in the website design in Creative Design Competition.

@MKTG 3100: Lace Up's Marketing Plan presentation.

@MKTG 3100: Lace Up’s Marketing Plan presentation.

@MKTG 3100: Careen's Marketing Plan presentation. The company won the first place in Financial performance and customer satisfaction! They also won in the Print Ad design in the creative design competition.

@MKTG 3100: Careen’s Marketing Plan presentation. The company won the first place in Financial performance and customer satisfaction! They also won in the Print Ad design in the creative design competition.

 @MKTG 3100: Soul's Marketing Plan presentation. The company won Logo and Email design in Creative Design Competition.

@MKTG 3100: Soul’s Marketing Plan presentation. The company won in the Logo and Email design in Creative Design Competition.

@MKTG 3100: Footworks's Marketing Plan presentation.

@MKTG 3100: Footworks’s Marketing Plan presentation.

@MKTG 3100: Universal Shoe Company's Marketing Plan presentation.

@MKTG 3100: Universal Shoe Company’s Marketing Plan presentation.

Marketing Research on  “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on  "From Baskets to Bread: Analyzing Customer behavior in Bob Evans".

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

Marketing Research on  "From Baskets to Bread: Analyzing Customer behavior in Bob Evans".

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on  "From Baskets to Bread: Analyzing Customer behavior in Bob Evans".

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on "Opportunity of Otterbein’s New Turf"

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on "Opportunity of Otterbein’s New Turf"

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on "Opportunity of Otterbein’s New Turf"

Marketing Research on “Opportunity of Otterbein’s New Turf”

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford - A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford - A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford - A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher - A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher - A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher - A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures - A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures - A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures - A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures - A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Imported beers in Kroger store

Students from Principles of Marketing course are working on perceptual map of Kirin beer (a Japanese brand) among other competitive imported beers in U.S. market. When I shopped around in Kroger store near school, I found most brands we covered in the data set for positioning analysis. Sharing some photos in store, and think about how we interpret the FANCY 3D interactive perceptual map into managerial suggestions… How would you help Kirin beer to position themselves?

4

 

3

6

8

 

9

1

2

 

Country-of-origins of the beers in our case data:

Heineken (Netherlands)
Amstel Light (Netherlands)
Bass (England)
Becks (Germany)
St. Pauli (Germany)
Corona (Mexico)
Dos Equis (Mexico)
Molson (Canada)
Moosehead (Canada)

Sapporo (Japan)
Kirin (Japan)

3rd Annual Analytics Career Panel Set

On Thursday, Oct. 16, Otterbein University’s Center for Career Planning, Alumni Office, and Otterbein AMA chapter will host an analytics career night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.

Panelists includes:

Elizabeth “Smalls” Eckels – Smalls Analytics, LLC
David Kruk –RevLocal
April Wilson – Digital Analytics 101
Tim Wilson – Web Analytics Demystified

6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
7 – 7:30 p.m. – Reception

More more details, please visit Dr. Levin’s website.