On Nov. 9, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein AMA chapter will host an analytics career night featuring a three-person panel. The event will start promptly at 5:30 p.m. in Roush 114.
Tim Wilson – Senior Partner at Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Tim runs the monthly Web Analytics Wednesdays meet ups in Columbus, and he is the co-host of the Digital Analytics Power Hour, a bi-weekly podcast. Tim has been digital marketing and analytics professional for 13 years. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.
Allison Mendenhall, Manager of Advanced Analytics, Bath & Body Works Direct. Her team conducts web and customer analytics, email segmentation, testing program, and marketing attribution. Larger testing initiatives include email contact frequency and mobile optimization involving extended testing periods, cross-functional partnership, and complex analysis. Previously, she has been working for Victoria’s Secret Direct in Customer Analytics and space planning. Allison graduated from Ohio University with the degree in Finance and Marketing.
DeMichael Brown, Digital Analyst, Highlights for Children. DeMichael is responsible for analyzing and identifying opportunities from digital and online data sources including website behavior, current marketing programs, campaign planning, A/B testing, lift analysis, and translating data into meaningful summaries and recommendations for leadership. Previously, DeMichael worked for Highlights for Children as an Associate Campaign Analyst and has been in digital marketing area for years. Hailing from Tennessee, DeMichael graduated from the University of Tennessee with a Bachelors in Logistics. While working for Manta Media he was introduced to the world of analytics by a former colleague. With his new found passion for analytics in hand, he began working for Highlights for Children on Marketing Campaign and Web Analytics.
The schedule of events follows:
5:30-6:15 p.m. : Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.
6:15 – 6:30 p.m.: Question and answer from the audience (i.e., students)