Principles of Marketing, Research in Behavioral Theories Materials updated

Principles of Marketing, Research in Behavioral Theories course materials have been updated in the category menu on the right – MKTG 3650 and MKTG 3100. MKTG 3100 Section 02, Section 03 share the materials, with minor time differences in the final marketing plan presentation time.

 

MKTG 3100 Principles of Marketing – MarketShare Simulation Groups

Team A
Brandon Kohl*
Anthony Romano
Rachael Owens
Jake Phillis

Team B
Justin Feltner*
Elijah Gonzalez
Josh Plieninger
Baylee O’Brien

Team C
Bryan Pierro*
Clay Wichmann
Ella Blackman
Conner Brett

Team D
MaKayla Tieu*
Marquise Boykin
Andrew Kovaleski
Ryan Thornsberry

Team E
Macy Yount*
Cameron Posner
Mike Davidson
Trevor McDonald

Team F
Tyler Riley
Afzal Ahmed
Jonathan Boardman
Jocelyn Pearce*

Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.

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“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon

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 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue JacketsIMG_3348

Marketing Research projects, from Otterbein students Fall 2015.

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“What Affects Attendance at Otterbein Home Football Games”

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“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)

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“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen

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“Otterbein Bookstore: The Ultimate Convenience”

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“Jimmy V’s Grill & Pub: Increasing Student Traffic”

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“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge
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What is the ideal sample size for your research?

Now, it is time to use a scientific way to calculate the ideal sample size for your research project. Complete the task and bring the solution of problem 1 to class, by next Wednesday (Nov. 4) – this is your quiz problem for this week.

At the same time, develop your codebook in a word document for SPSS data input, following the codebook example I’ve shared.