6th Analytics Career Panel

Analytics Career Panel Otterbein 2017On Nov. 14, Tuesday, Otterbein University’s Center for Career & Professional Development (CCPD), Otterbein Business, Accounting & Economics Department will host the 6th Analytics Career night featuring a four-person panel. The event will start promptly at 6:00 p.m. in Towers 110.

Panelists include:

Tim Wilson, a Senior Partner at Analytics Demystified, a consultancy that specializes in helping large organizations effectively utilize digital analytics data. He has worked with the many dimensions of marketing and customer data for over 15 years and currently consults with multiple organizations on the application of digital analytics to their business. Tim started and continues to run Web Analytics Wednesdays — a free monthly meetup for digital marketers and digital analysts — in Columbus (cbuswaw.com), and he holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Fred Durant, Executive Director- Digital Analytics at JPMorgan Chase & Company. His Role at JPMorgan Chase is to lead a team of advanced behavioral, transactional and voice of the customer analysts to sculpt comprehensive and compelling narratives founded in analytics to effect positive change throughout the Digital `Channel. He has wide professional experiences in analytics, and has been serving for companies including AOL, a start-up company, an insurance company, retail banking and digital consumer banking. His Main focus is in digital analytics. Fred earned his Bachelor’s degree in Marketing from OSU, and he’s obtained his MBA degree at PSU graduate school.

Kathy Koontz, Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships. For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

Gena DiMattio, Otterbein alumna – graduated from Otterbein in 2015 with a degree in Marketing and a minor in Marketing Analytics. She worked at Express Corporate Headquarters for two years as an Analyst where she helped run the Paid Search and Affiliate marketing programs. Gena is currently the Manager of Digital Programs at Highlights for Children where she is responsible for digital marketing strategy including budgets, planning, and project management for the Magazine and Book Club business.

The schedule of events follows:

6:00 – 6:45 p.m.: Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:45 – 7:00 p.m.: Question and answer from the audience (i.e., students)



MKTG 3100 Principles of Marketing – MarketShare Simulation Groups

MKTG 3100 Section 02:

Team A
JT Grega *
Alex Armbruster
Michael Howard
Ashley Parker

Team B
Sadie DeWitt
Brooks Mason
Morgan Ross
Seth Sprang *

Team C
Grant Geib
Tyler Elgin
Allie Humes *
Savannah Sarkine

Team D
Wes Ayers
Anna Box
Jackson Neesley *
Noah Durst

Team E
Grant Fenner
Rebecca Miklos *
Ridge Snyder
Casey Tyler

Team F
Noah Coons
Morgan Lowenkamp *
Craig Prince

MKTG 3100 Section 03:

Team A
Jacob Dilley *
Jason Baldinelli
Destini Durrett
Chad Keaton

Team B
Matt Isele*
Dylan Klabunde
Zachary Kloeb

Team C
Jordan Portier *
Ben Keen
Trevor Brown
Alexey Stanislavovich

Team D
Nathan Norris
Chen Wang
Joe Schick *
Ishan Hung

Team E
Connor Dziewit
Tyler Grover *
Vlad Bennett
Cam King

Team F
Blake Steenrod *
Shaquille Alexander
Christopher Wafford

A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.







Principles of Marketing, Research in Behavioral Theories Materials updated

Principles of Marketing, Research in Behavioral Theories course materials have been updated in the category menu on the right – MKTG 3650 and MKTG 3100. MKTG 3100 Section 02, Section 03 share the materials, with minor time differences in the final marketing plan presentation time.


MKTG 3100 Principles of Marketing – MarketShare Simulation Groups

Team A
Brandon Kohl*
Anthony Romano
Rachael Owens
Jake Phillis

Team B
Justin Feltner*
Elijah Gonzalez
Josh Plieninger
Baylee O’Brien

Team C
Bryan Pierro*
Clay Wichmann
Ella Blackman
Conner Brett

Team D
MaKayla Tieu*
Marquise Boykin
Andrew Kovaleski
Ryan Thornsberry

Team E
Macy Yount*
Cameron Posner
Mike Davidson
Trevor McDonald

Team F
Tyler Riley
Afzal Ahmed
Jonathan Boardman
Jocelyn Pearce*

Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.


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“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon




 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue JacketsIMG_3348

Marketing Research projects, from Otterbein students Fall 2015.


“What Affects Attendance at Otterbein Home Football Games”




“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)




“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen




“Otterbein Bookstore: The Ultimate Convenience”





“Jimmy V’s Grill & Pub: Increasing Student Traffic”




“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge


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