A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

img_00241

img_00211

img_00281

FOCUS GROUP DISCUSSIONS

FOCUS GROUP DISCUSSIONS

 

Advertisements

4th Otterbein Analytics Career Panel. Welcome!

On Nov. 9, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein AMA chapter will host an analytics career night featuring a three-person panel. The event will start promptly at 5:30 p.m. in Roush 114.

Panelists include:

Tim Wilson – Senior Partner at Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Tim runs the monthly Web Analytics Wednesdays meet ups in Columbus, and he is the co-host of the Digital Analytics Power Hour, a bi-weekly podcast. Tim has been digital marketing and analytics professional for 13 years. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.

Allison Mendenhall, Manager of Advanced Analytics, Bath & Body Works Direct. Her team conducts web and customer analytics, email segmentation, testing program, and marketing attribution. Larger testing initiatives include email contact frequency and mobile optimization involving extended testing periods, cross-functional partnership, and complex analysis. Previously, she has been working for Victoria’s Secret Direct in Customer Analytics and space planning. Allison graduated from Ohio University with the degree in Finance and Marketing.

DeMichael Brown, Digital Analyst, Highlights for Children. DeMichael is responsible for analyzing and identifying opportunities from digital and online data sources including website behavior, current marketing programs, campaign planning, A/B testing, lift analysis, and translating data into meaningful summaries and recommendations for leadership. Previously, DeMichael worked for Highlights for Children as an Associate Campaign Analyst and has been in digital marketing area for years. Hailing from Tennessee, DeMichael graduated from the University of Tennessee with a Bachelors in Logistics. While working for Manta Media he was introduced to the world of analytics by a former colleague. With his new found passion for analytics in hand, he began working for Highlights for Children on Marketing Campaign and Web Analytics.

The schedule of events follows:

5:30-6:15 p.m. : Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:15 – 6:30 p.m.: Question and answer from the audience (i.e., students)

Welcome!

Otterbein Analytics Career Panelist 2015

3rd Annual Analytics Career Panel Set

On Thursday, Oct. 16, Otterbein University’s Center for Career Planning, Alumni Office, and Otterbein AMA chapter will host an analytics career night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.

Panelists includes:

Elizabeth “Smalls” Eckels – Smalls Analytics, LLC
David Kruk –RevLocal
April Wilson – Digital Analytics 101
Tim Wilson – Web Analytics Demystified

6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
7 – 7:30 p.m. – Reception

More more details, please visit Dr. Levin’s website.

Analytics Career Night tonight!

Tonight, Nov. 11, Otterbein University’s Center for Career Planning will host an Analytics Career Night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114. For more details, please visit http://www.michaelalevin.com/blog/2013/10/22/2nd-annual-analytics-career-panel-set/

Enjoy!

Panelists include:

  • Elizabeth “Smalls” Eckels – Presently, Elizabeth serves as a senior level web analyst for Abercrombie & Fitch. She broke into the analytics profession at Education Management Corporation, focusing on lead generation. Since then, she has expanded her focus to include both content and ecommerce sites by working at Tween Brands, and as an independent consultant for companies such as RollingStone.com, USmagazine.com, and LiveMixtapes.com. In 2013, she was presented with the DAA’s Rising Star award. Elizabeth earned her bachelor’s degree with honors at Kent State University, majoring in Finance with minors in both Marketing and Psychology.
  • Angela Robley – Currently, Angela serves as an analyst for RevLocal. She graduated from Otterbein University with a bachelor’s degree in marketing.
  • Kyle Rudy – Currently, Kyle serves as senior analyst for Resource, where he has worked for almost two years. Previously, he spent three years as a digital marketing analyst with Lastar. Kyle completed his BA in Marketing at the University of Dayton.
  • Tim Wilson – Currently, Tim works for Web Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. Tim has 11 years of professional experience in the analytics profession. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.

Business Analytics

When mentioning the workshop I attended at IBM Client Center: Analytics Solutions Lab in Columbus today in class, I shared with you the trend again, how much new and dynamic data (behavioral data captured by online clickstream, social media data) has influenced the way we conduct research and business analytics. Traditional attitudinal and descriptive data is still informative, however it will be much more powerful, integrated with other formats and sources, which we call “Big Data”. Data mining, text mining would still be that popular, across different disciplines, such as computer science, engineering, operations management, marketing consumer behavior, strategy, as well as marketing research.  As a marketer, as an educator in this area, a lot to learn and to deliver to you guys…

How these trends are impacting our career? Soon on Nov. 11 (Monday), you would have the opportunity to find the answer at Analytics Career Night, featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

  • 6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.
  • 6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
  • 7 – 7:30 p.m. – Reception