A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

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FOCUS GROUP DISCUSSIONS

FOCUS GROUP DISCUSSIONS

 

Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.

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“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon

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 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue JacketsIMG_3348

Marketing Research projects, from Otterbein students Fall 2015.

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“What Affects Attendance at Otterbein Home Football Games”

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“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)

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“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen

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“Otterbein Bookstore: The Ultimate Convenience”

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“Jimmy V’s Grill & Pub: Increasing Student Traffic”

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“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge
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What is the ideal sample size for your research?

Now, it is time to use a scientific way to calculate the ideal sample size for your research project. Complete the task and bring the solution of problem 1 to class, by next Wednesday (Nov. 4) – this is your quiz problem for this week.

At the same time, develop your codebook in a word document for SPSS data input, following the codebook example I’ve shared.

Marketing Research Presentations I

Mr. Matty Quinn’s “Otterbein: The Male Initiative”

Marketing Research

Marketing Research presentation Nov. 2 2013

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Mr. Josh Jacobs “What are the causes for the decline in NFL ticket sales?”

Research Topic: NFL Declining ticket sales

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Mr. Jason Saddler’s “Ways Customers may chose Kroger Brand over National Brand”

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Miss Jessie Stanich’s “Employees’ Attitudes towards Change”

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Miss Jordan Ferguson’s “What factors lead to a downfall in text messaging revenues?”

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Miss Lisa Tung’s “Victoria’s Secret: WHY DO CONSUMERS CONTINUE TO PURCHASE BRA FROM VICTORIA’S SECRET GIVEN THE PRICE THEY HAVE TO PAY?

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Expect your presentations on Wednesday!

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