4th Otterbein Analytics Career Panel. Welcome!

On Nov. 9, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein AMA chapter will host an analytics career night featuring a three-person panel. The event will start promptly at 5:30 p.m. in Roush 114.

Panelists include:

Tim Wilson – Senior Partner at Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Tim runs the monthly Web Analytics Wednesdays meet ups in Columbus, and he is the co-host of the Digital Analytics Power Hour, a bi-weekly podcast. Tim has been digital marketing and analytics professional for 13 years. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.

Allison Mendenhall, Manager of Advanced Analytics, Bath & Body Works Direct. Her team conducts web and customer analytics, email segmentation, testing program, and marketing attribution. Larger testing initiatives include email contact frequency and mobile optimization involving extended testing periods, cross-functional partnership, and complex analysis. Previously, she has been working for Victoria’s Secret Direct in Customer Analytics and space planning. Allison graduated from Ohio University with the degree in Finance and Marketing.

DeMichael Brown, Digital Analyst, Highlights for Children. DeMichael is responsible for analyzing and identifying opportunities from digital and online data sources including website behavior, current marketing programs, campaign planning, A/B testing, lift analysis, and translating data into meaningful summaries and recommendations for leadership. Previously, DeMichael worked for Highlights for Children as an Associate Campaign Analyst and has been in digital marketing area for years. Hailing from Tennessee, DeMichael graduated from the University of Tennessee with a Bachelors in Logistics. While working for Manta Media he was introduced to the world of analytics by a former colleague. With his new found passion for analytics in hand, he began working for Highlights for Children on Marketing Campaign and Web Analytics.

The schedule of events follows:

5:30-6:15 p.m. : Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:15 – 6:30 p.m.: Question and answer from the audience (i.e., students)

Welcome!

Otterbein Analytics Career Panelist 2015

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Bonus Point opportunity for MKTG 3850 Marketing Analytics students

Up to this point, in addition to basic descriptive statistics, we have covered the four main types of methods applied to Marketing Analytics – Inferential Analysis, Mean Comparison Analysis, Association Analysis, and Prediction Analysis with increasing complexity of analysis. Before we move on to more advanced analytics toolkits such as cluster analysis, factor analysis and conjoint analysis, let’s review the topics by completing this task.

Please find the table summary of these methods, in terms of purposes, variables involved, test statistics, hypotheses, SPSS operations as well as the interpretations/applications in marketing context, with sample answers to the first two methods. Complete the table summary by Oct. 29 for bonus points. Some discussions with more data examples will be introduced in class.

Expect your summary!

Marketing Analytics Case Memo Presentation Schedule

Regan Donoughe 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Mary Ann Eckman 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Emily Egensperger 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Zach Ensman 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Feeney 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Julia Gilliam 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Alexander Holtom 10/22 (Correlation/Regression), 11/5 (Cluster Analysis)
Taylor Mulder 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Poczekaj 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Robert Simmons 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Jeurell Smith 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Zachary Thompson 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Jacob Watkins 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Ben Zirzow 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)

Course materials fully launched!

Principles of Marketing, Research in behavioral theories (Marketing Research), Marketing Analytics. What a busy and fruitful semester to be expected! Course materials for Fall 2015 are fully launched by the links in the menu on the right hand side. You will find these folders updated all through the semester and visit back regularly to check any updates.

See you in class!

Source: from Internet

Source: from Internet

How to shape your marketing research work? From the beginning…

Take a look at the research streams this year at MKTG 3650 Marketing Research class. Find difficulty in finding topics? It takes time! After two weeks, eleven works are ready to go … How to shape your research work? From the beginning! Start with some areas you find interesting, explore it step by step, keep the passion in research work for the whole three months! Think about it, talk about it, test on it, make your best efforts, and dream about it. Your work will be in a better shape.

Expect your research proposals on Friday!

marketing research topics Fall 2014

marketing research topics Fall 2014

marketing research topics_2_otterbein

marketing research topics Fall 2014