Congratulations, graduates!

Let’s recall the 2014 spring semester we spent together.

New Shoes Simulation – Creative Design Competition Voting!

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

New Shoes Simulation – Marketing Plan Presentations

Zoomivate

New Shoes Simulation – Marketing Plan Presentations

Cool Kicks

New Shoes Simulation – Marketing Plan Presentations

Marketing class

New Shoes Simulation – Marketing Plan Presentations

Crew Shoe Shop

New Shoes Simulation – Marketing Plan Presentations

website

New Shoes Simulation – Marketing Plan Presentations

website 3

New Shoes Simulation – Marketing Plan Presentations

website 2

New Shoes Simulation – Marketing Plan Presentations

Vortek

New Shoes Simulation – Marketing Plan Presentations

Elite

New Shoes Simulation – Marketing Plan Presentations

Marketing Strategy – playing LEGO in 10 minutes, during LEGO team’s presentation!

Strategy class_playing LEGO (2)

LEGO – Building strategy

Strategy class_playing LEGO

LEGO – Building strategy

Wish all graduates have a bright future!

Introducing Conjoint Analysis in Marketing Strategy

Image

It is suggested that 2013 may be the “Year of the Smartwatch“, as “the components have gotten small enough and cheap enough” and many consumers own smartphones that are compatible with a wearable device. Most smartwatches include features such as a camera, accelerometer, thermometer, altimeter, barometer, compass, chronograph, calculator, cell phone, touch screen, GPS navigation, Map display, graphical display, speaker, scheduler, watch, SDcards that are recognized as a mass storage device by a computer, and rechargeable battery.

It may communicate with a wireless headset, heads-up display, insulin pump, microphone, modem, or other devices. The compatibility of smartwatch varies across brands, and they mostly are compatible with multiple O/S, such as iOS, Android, and have dozens to hundreds of Apps available.

As of Feb 2014, the list of companies that were engaged in smartwatch development activities and have already offered products in the market, consists of Sony, Samsung, Pebble, Martian, I’m Watch, ConnecteDevice Cookoo, Meta Watch, Neptune, Sonostar, etc. Prices are known to vary across brands, ranging from $80 to $450. Google entered in March 2014. A few more companies (in rumors: Apple, LG, Microsoft, Lenovo, HTC and Nokia, etc.) are speeding up to introduce their products into the market.

By introducing the Conjoint Analysis for Smartwatch, students would have better visualized and statistical understanding of conducting new product design analysis. Given over 40 respondents from both of my Principles of Marketing class, and Marketing Strategy class, we have a clearer idea of the expectation of consumers in smartwatch market. Students in Marketing Strategy class developed their own questionnaire, product design, features, market decisions and conducted in-depth analysis in 6 national brands, ranging from apparel, accessible luxury, consumer electronic, toys, and fast-food products. Expect their work!

Sharing some brief results from smartwatch Conjoint Analysis:

Image

Image

Marketing Strategy tasks assigned

12 packages, 6 Marketing Strategy tasks: assigned, according your brand preferences.

Panera Bread: Maggie, Beth
Lego: Matty, Audra
Red Bull: Erin, John
Sony PS3: Aaron, Pat
Coach: Jackie, Sangsang
GAP: Drew, Lisa

marketing strategy

6 project topics assigned

6 cases, 6 presentations: selected, randomly. Expect your work!
Case A USA Today – John, Pat
Case B Zappos – Matty, Lisa
Case C Starbucks – Aaron, Maggie
Case D IKEA – Erin, Jackie
Case E Groupon – Beth, Audra
Case F Sushilious – Sangsang, Drew