6th Analytics Career Panel

Analytics Career Panel Otterbein 2017On Nov. 14, Tuesday, Otterbein University’s Center for Career & Professional Development (CCPD), Otterbein Business, Accounting & Economics Department will host the 6th Analytics Career night featuring a four-person panel. The event will start promptly at 6:00 p.m. in Towers 110.

Panelists include:

Tim Wilson, a Senior Partner at Analytics Demystified, a consultancy that specializes in helping large organizations effectively utilize digital analytics data. He has worked with the many dimensions of marketing and customer data for over 15 years and currently consults with multiple organizations on the application of digital analytics to their business. Tim started and continues to run Web Analytics Wednesdays — a free monthly meetup for digital marketers and digital analysts — in Columbus (cbuswaw.com), and he holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Fred Durant, Executive Director- Digital Analytics at JPMorgan Chase & Company. His Role at JPMorgan Chase is to lead a team of advanced behavioral, transactional and voice of the customer analysts to sculpt comprehensive and compelling narratives founded in analytics to effect positive change throughout the Digital `Channel. He has wide professional experiences in analytics, and has been serving for companies including AOL, a start-up company, an insurance company, retail banking and digital consumer banking. His Main focus is in digital analytics. Fred earned his Bachelor’s degree in Marketing from OSU, and he’s obtained his MBA degree at PSU graduate school.

Kathy Koontz, Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships. For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

Gena DiMattio, Otterbein alumna – graduated from Otterbein in 2015 with a degree in Marketing and a minor in Marketing Analytics. She worked at Express Corporate Headquarters for two years as an Analyst where she helped run the Paid Search and Affiliate marketing programs. Gena is currently the Manager of Digital Programs at Highlights for Children where she is responsible for digital marketing strategy including budgets, planning, and project management for the Magazine and Book Club business.

The schedule of events follows:

6:00 – 6:45 p.m.: Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:45 – 7:00 p.m.: Question and answer from the audience (i.e., students)

Welcome!

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4th Otterbein Analytics Career Panel. Welcome!

On Nov. 9, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein AMA chapter will host an analytics career night featuring a three-person panel. The event will start promptly at 5:30 p.m. in Roush 114.

Panelists include:

Tim Wilson – Senior Partner at Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Tim runs the monthly Web Analytics Wednesdays meet ups in Columbus, and he is the co-host of the Digital Analytics Power Hour, a bi-weekly podcast. Tim has been digital marketing and analytics professional for 13 years. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.

Allison Mendenhall, Manager of Advanced Analytics, Bath & Body Works Direct. Her team conducts web and customer analytics, email segmentation, testing program, and marketing attribution. Larger testing initiatives include email contact frequency and mobile optimization involving extended testing periods, cross-functional partnership, and complex analysis. Previously, she has been working for Victoria’s Secret Direct in Customer Analytics and space planning. Allison graduated from Ohio University with the degree in Finance and Marketing.

DeMichael Brown, Digital Analyst, Highlights for Children. DeMichael is responsible for analyzing and identifying opportunities from digital and online data sources including website behavior, current marketing programs, campaign planning, A/B testing, lift analysis, and translating data into meaningful summaries and recommendations for leadership. Previously, DeMichael worked for Highlights for Children as an Associate Campaign Analyst and has been in digital marketing area for years. Hailing from Tennessee, DeMichael graduated from the University of Tennessee with a Bachelors in Logistics. While working for Manta Media he was introduced to the world of analytics by a former colleague. With his new found passion for analytics in hand, he began working for Highlights for Children on Marketing Campaign and Web Analytics.

The schedule of events follows:

5:30-6:15 p.m. : Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:15 – 6:30 p.m.: Question and answer from the audience (i.e., students)

Welcome!

Otterbein Analytics Career Panelist 2015

3rd Annual Analytics Career Panel Set

On Thursday, Oct. 16, Otterbein University’s Center for Career Planning, Alumni Office, and Otterbein AMA chapter will host an analytics career night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.

Panelists includes:

Elizabeth “Smalls” Eckels – Smalls Analytics, LLC
David Kruk –RevLocal
April Wilson – Digital Analytics 101
Tim Wilson – Web Analytics Demystified

6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
7 – 7:30 p.m. – Reception

More more details, please visit Dr. Levin’s website.

Congratulations, graduates!

Let’s recall the 2014 spring semester we spent together.

New Shoes Simulation – Creative Design Competition Voting!

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

New Shoes Simulation – Marketing Plan Presentations

Zoomivate

New Shoes Simulation – Marketing Plan Presentations

Cool Kicks

New Shoes Simulation – Marketing Plan Presentations

Marketing class

New Shoes Simulation – Marketing Plan Presentations

Crew Shoe Shop

New Shoes Simulation – Marketing Plan Presentations

website

New Shoes Simulation – Marketing Plan Presentations

website 3

New Shoes Simulation – Marketing Plan Presentations

website 2

New Shoes Simulation – Marketing Plan Presentations

Vortek

New Shoes Simulation – Marketing Plan Presentations

Elite

New Shoes Simulation – Marketing Plan Presentations

Marketing Strategy – playing LEGO in 10 minutes, during LEGO team’s presentation!

Strategy class_playing LEGO (2)

LEGO – Building strategy

Strategy class_playing LEGO

LEGO – Building strategy

Wish all graduates have a bright future!