6th Analytics Career Panel

Analytics Career Panel Otterbein 2017On Nov. 14, Tuesday, Otterbein University’s Center for Career & Professional Development (CCPD), Otterbein Business, Accounting & Economics Department will host the 6th Analytics Career night featuring a four-person panel. The event will start promptly at 6:00 p.m. in Towers 110.

Panelists include:

Tim Wilson, a Senior Partner at Analytics Demystified, a consultancy that specializes in helping large organizations effectively utilize digital analytics data. He has worked with the many dimensions of marketing and customer data for over 15 years and currently consults with multiple organizations on the application of digital analytics to their business. Tim started and continues to run Web Analytics Wednesdays — a free monthly meetup for digital marketers and digital analysts — in Columbus (cbuswaw.com), and he holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Fred Durant, Executive Director- Digital Analytics at JPMorgan Chase & Company. His Role at JPMorgan Chase is to lead a team of advanced behavioral, transactional and voice of the customer analysts to sculpt comprehensive and compelling narratives founded in analytics to effect positive change throughout the Digital `Channel. He has wide professional experiences in analytics, and has been serving for companies including AOL, a start-up company, an insurance company, retail banking and digital consumer banking. His Main focus is in digital analytics. Fred earned his Bachelor’s degree in Marketing from OSU, and he’s obtained his MBA degree at PSU graduate school.

Kathy Koontz, Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships. For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

Gena DiMattio, Otterbein alumna – graduated from Otterbein in 2015 with a degree in Marketing and a minor in Marketing Analytics. She worked at Express Corporate Headquarters for two years as an Analyst where she helped run the Paid Search and Affiliate marketing programs. Gena is currently the Manager of Digital Programs at Highlights for Children where she is responsible for digital marketing strategy including budgets, planning, and project management for the Magazine and Book Club business.

The schedule of events follows:

6:00 – 6:45 p.m.: Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:45 – 7:00 p.m.: Question and answer from the audience (i.e., students)



A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.







Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.


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“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon




 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue JacketsIMG_3348

Marketing Research projects, from Otterbein students Fall 2015.


“What Affects Attendance at Otterbein Home Football Games”




“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)




“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen




“Otterbein Bookstore: The Ultimate Convenience”





“Jimmy V’s Grill & Pub: Increasing Student Traffic”




“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge


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3rd Annual Analytics Career Panel Set

On Thursday, Oct. 16, Otterbein University’s Center for Career Planning, Alumni Office, and Otterbein AMA chapter will host an analytics career night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.

Panelists includes:

Elizabeth “Smalls” Eckels – Smalls Analytics, LLC
David Kruk –RevLocal
April Wilson – Digital Analytics 101
Tim Wilson – Web Analytics Demystified

6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
7 – 7:30 p.m. – Reception

More more details, please visit Dr. Levin’s website.

Introducing Conjoint Analysis in Marketing Strategy


It is suggested that 2013 may be the “Year of the Smartwatch“, as “the components have gotten small enough and cheap enough” and many consumers own smartphones that are compatible with a wearable device. Most smartwatches include features such as a camera, accelerometer, thermometer, altimeter, barometer, compass, chronograph, calculator, cell phone, touch screen, GPS navigation, Map display, graphical display, speaker, scheduler, watch, SDcards that are recognized as a mass storage device by a computer, and rechargeable battery.

It may communicate with a wireless headset, heads-up display, insulin pump, microphone, modem, or other devices. The compatibility of smartwatch varies across brands, and they mostly are compatible with multiple O/S, such as iOS, Android, and have dozens to hundreds of Apps available.

As of Feb 2014, the list of companies that were engaged in smartwatch development activities and have already offered products in the market, consists of Sony, Samsung, Pebble, Martian, I’m Watch, ConnecteDevice Cookoo, Meta Watch, Neptune, Sonostar, etc. Prices are known to vary across brands, ranging from $80 to $450. Google entered in March 2014. A few more companies (in rumors: Apple, LG, Microsoft, Lenovo, HTC and Nokia, etc.) are speeding up to introduce their products into the market.

By introducing the Conjoint Analysis for Smartwatch, students would have better visualized and statistical understanding of conducting new product design analysis. Given over 40 respondents from both of my Principles of Marketing class, and Marketing Strategy class, we have a clearer idea of the expectation of consumers in smartwatch market. Students in Marketing Strategy class developed their own questionnaire, product design, features, market decisions and conducted in-depth analysis in 6 national brands, ranging from apparel, accessible luxury, consumer electronic, toys, and fast-food products. Expect their work!

Sharing some brief results from smartwatch Conjoint Analysis:



Spend one day on Business Analytics?

IBM Business Analytics Summit 2014
March 11, Tuesday


Business Analytics Summit 2014
7:30 – 8:30 a.m. Registration, Breakfast, and Solutions Showcase Open
8:30 – 9:30 a.m. General Session
9:30 – 9:45 a.m. Break/Solutions Showcase
Tracks Track 1: How to Enable an Analytics Driven Enterprise Track 2: Applying Analytics to Your Business Imperatives Workshops
9:45 – 10:25 a.m.10:40 – 11:20 a.m.

11:35 – 12:15 p.m.

Visualization: Creating effective visualizations to harness insight from increasingly complex dataForward-looking business intelligence: How to create a panoramic view of your business

Making predictive analytics part of your business processes

Marketing delivers with a data-driven approachGame on: Creating “markets of one” with personalization

Reduce costs by predicting physical asset failure

IBM Predictive Analytics Workshop
12:15 – 1:05 p.m. Lunch Break / Solutions Showcase
1:10 – 1:50 p.m.2:05 – 2:45 p.m.

2:45 – 2:45 p.m.

3:40 – 3:40 p.m.

Creating the most valuable reports and dashboards for your
organizationTeamwork: Creating a social,
collaborative, and mobile
environment out of your
performance management
processesEvent Close (for breakouts)Event Close (for workshop)
Attract, manage and
retain outstanding human capitalAnalyze social media
data to really know your
IBM Dashboard Design Proven Practices Workshop