5th Analytics Career Panel

5th Analytics Career Panel Otterbein University 2016

5th Analytics Career Panel Otterbein University 2016

On Nov. 14, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein Business, Accounting & Economics Department will host 5th Analytics Career night featuring a three-person panel. The event will start promptly at 6:00 p.m. in Roush 204.

Panelists include:

Tim Wilson, a Senior Partner at Analytics Demystified, a consultancy that specializes in helping large organizations effectively utilize digital analytics data. He has worked with the many dimensions of marketing and customer data for over 15 years and currently consults with multiple organizations on the application of digital analytics to their business. Tim started and continues to run Web Analytics Wednesdays — a free monthly meetup for digital marketers and digital analysts — in Columbus (cbuswaw.com), and he holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Fred Durant, Executive Director- Digital Analytics at JPMorgan Chase & Company. His Role at JPMorgan Chase is to lead a team of advanced behavioral, transactional and voice of the customer analysts to sculpt comprehensive and compelling narratives founded in analytics to effect positive change throughout the Digital Channel. He has wide professional experiences in analytics, and has been serving for companies including AOL, a start-up company, an insurance company, retail banking and digital consumer banking. His Main focus is in digital analytics. Fred earned his Bachelor’s degree in Marketing from OSU, and he’s obtained his MBA degree at PSU graduate school.

Kathy Koontz, Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships. For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

The schedule of events follows:

6:00 – 6:45 p.m.: Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:45 – 7:00 p.m.: Question and answer from the audience (i.e., students)

Welcome!

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A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

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FOCUS GROUP DISCUSSIONS

FOCUS GROUP DISCUSSIONS

 

4th Otterbein Analytics Career Panel. Welcome!

On Nov. 9, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein AMA chapter will host an analytics career night featuring a three-person panel. The event will start promptly at 5:30 p.m. in Roush 114.

Panelists include:

Tim Wilson – Senior Partner at Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Tim runs the monthly Web Analytics Wednesdays meet ups in Columbus, and he is the co-host of the Digital Analytics Power Hour, a bi-weekly podcast. Tim has been digital marketing and analytics professional for 13 years. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.

Allison Mendenhall, Manager of Advanced Analytics, Bath & Body Works Direct. Her team conducts web and customer analytics, email segmentation, testing program, and marketing attribution. Larger testing initiatives include email contact frequency and mobile optimization involving extended testing periods, cross-functional partnership, and complex analysis. Previously, she has been working for Victoria’s Secret Direct in Customer Analytics and space planning. Allison graduated from Ohio University with the degree in Finance and Marketing.

DeMichael Brown, Digital Analyst, Highlights for Children. DeMichael is responsible for analyzing and identifying opportunities from digital and online data sources including website behavior, current marketing programs, campaign planning, A/B testing, lift analysis, and translating data into meaningful summaries and recommendations for leadership. Previously, DeMichael worked for Highlights for Children as an Associate Campaign Analyst and has been in digital marketing area for years. Hailing from Tennessee, DeMichael graduated from the University of Tennessee with a Bachelors in Logistics. While working for Manta Media he was introduced to the world of analytics by a former colleague. With his new found passion for analytics in hand, he began working for Highlights for Children on Marketing Campaign and Web Analytics.

The schedule of events follows:

5:30-6:15 p.m. : Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:15 – 6:30 p.m.: Question and answer from the audience (i.e., students)

Welcome!

Otterbein Analytics Career Panelist 2015

Bonus Point opportunity for MKTG 3850 Marketing Analytics students

Up to this point, in addition to basic descriptive statistics, we have covered the four main types of methods applied to Marketing Analytics – Inferential Analysis, Mean Comparison Analysis, Association Analysis, and Prediction Analysis with increasing complexity of analysis. Before we move on to more advanced analytics toolkits such as cluster analysis, factor analysis and conjoint analysis, let’s review the topics by completing this task.

Please find the table summary of these methods, in terms of purposes, variables involved, test statistics, hypotheses, SPSS operations as well as the interpretations/applications in marketing context, with sample answers to the first two methods. Complete the table summary by Oct. 29 for bonus points. Some discussions with more data examples will be introduced in class.

Expect your summary!

Marketing Analytics Case Memo Presentation Schedule

Regan Donoughe 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Mary Ann Eckman 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Emily Egensperger 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Zach Ensman 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Feeney 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Julia Gilliam 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Alexander Holtom 10/22 (Correlation/Regression), 11/5 (Cluster Analysis)
Taylor Mulder 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Poczekaj 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Robert Simmons 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Jeurell Smith 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Zachary Thompson 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Jacob Watkins 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Ben Zirzow 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)

Experiencing Qualitative Research, by Focus Group discussion

 

Did you (as the moderator) notice that:

1. It is sometimes hard to correctly interpret the responses?
2. There is extreme dependence on the performance of the moderator (you) !?
3. Coding and analysis is cumbersome (necessary)?
4. The group is not representative of the general population – we have a mixed classroom!
5. The results are subject to researcher or client bias?

Plus, the environment and your preparation is essential!

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