5th Analytics Career Panel

5th Analytics Career Panel Otterbein University 2016

5th Analytics Career Panel Otterbein University 2016

On Nov. 14, Monday, Otterbein University’s Center for Career $ Professional Development (CCPD), Otterbein Business, Accounting & Economics Department will host 5th Analytics Career night featuring a three-person panel. The event will start promptly at 6:00 p.m. in Roush 204.

Panelists include:

Tim Wilson, a Senior Partner at Analytics Demystified, a consultancy that specializes in helping large organizations effectively utilize digital analytics data. He has worked with the many dimensions of marketing and customer data for over 15 years and currently consults with multiple organizations on the application of digital analytics to their business. Tim started and continues to run Web Analytics Wednesdays — a free monthly meetup for digital marketers and digital analysts — in Columbus (cbuswaw.com), and he holds a B.S. in Architecture from the Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.

Fred Durant, Executive Director- Digital Analytics at JPMorgan Chase & Company. His Role at JPMorgan Chase is to lead a team of advanced behavioral, transactional and voice of the customer analysts to sculpt comprehensive and compelling narratives founded in analytics to effect positive change throughout the Digital Channel. He has wide professional experiences in analytics, and has been serving for companies including AOL, a start-up company, an insurance company, retail banking and digital consumer banking. His Main focus is in digital analytics. Fred earned his Bachelor’s degree in Marketing from OSU, and he’s obtained his MBA degree at PSU graduate school.

Kathy Koontz, Business Consultant—Customer Journey within the Customer Engagement Practice at Teradata. In this role, she assists clients in identifying opportunities and designing solutions to utilize data and analytics to improve customer relationships. For 10 years prior to joining Teradata, she was Associate Vice President in the Customer Insights & Analytics group at Nationwide Insurance developing capabilities to increase the value and size of the customer portfolio and reinforce Nationwide’s brand promise. Kathy has more than 20 years of experience developing strategy and designing solutions to strengthen customer relationships. Her experience is in retail, insurance/financial services and non-profit industries. She is a graduate of the University of Florida with a Bachelor of Science in Journalism.

The schedule of events follows:

6:00 – 6:45 p.m.: Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the business/web analytics industry, and how to get your first promotion.

6:45 – 7:00 p.m.: Question and answer from the audience (i.e., students)

Welcome!

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A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

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FOCUS GROUP DISCUSSIONS

FOCUS GROUP DISCUSSIONS

 

Marketing Analytics Case Memo Presentation Schedule

Regan Donoughe 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Mary Ann Eckman 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Emily Egensperger 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Zach Ensman 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Feeney 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Julia Gilliam 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Alexander Holtom 10/22 (Correlation/Regression), 11/5 (Cluster Analysis)
Taylor Mulder 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Poczekaj 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Robert Simmons 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Jeurell Smith 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Zachary Thompson 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Jacob Watkins 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Ben Zirzow 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)

Spend one day on Business Analytics?

IBM Business Analytics Summit 2014
Columbus
March 11, Tuesday

Agenda

Business Analytics Summit 2014
7:30 – 8:30 a.m. Registration, Breakfast, and Solutions Showcase Open
8:30 – 9:30 a.m. General Session
9:30 – 9:45 a.m. Break/Solutions Showcase
Tracks Track 1: How to Enable an Analytics Driven Enterprise Track 2: Applying Analytics to Your Business Imperatives Workshops
9:45 – 10:25 a.m.10:40 – 11:20 a.m.

11:35 – 12:15 p.m.

Visualization: Creating effective visualizations to harness insight from increasingly complex dataForward-looking business intelligence: How to create a panoramic view of your business

Making predictive analytics part of your business processes

Marketing delivers with a data-driven approachGame on: Creating “markets of one” with personalization

Reduce costs by predicting physical asset failure

IBM Predictive Analytics Workshop
12:15 – 1:05 p.m. Lunch Break / Solutions Showcase
1:10 – 1:50 p.m.2:05 – 2:45 p.m.

2:45 – 2:45 p.m.

3:40 – 3:40 p.m.

Creating the most valuable reports and dashboards for your
organizationTeamwork: Creating a social,
collaborative, and mobile
environment out of your
performance management
processesEvent Close (for breakouts)Event Close (for workshop)
Attract, manage and
retain outstanding human capitalAnalyze social media
data to really know your
customers
IBM Dashboard Design Proven Practices Workshop