A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.








Marketing Analytics Case Memo Presentation Schedule

Regan Donoughe 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Mary Ann Eckman 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Emily Egensperger 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Zach Ensman 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Feeney 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Julia Gilliam 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Alexander Holtom 10/22 (Correlation/Regression), 11/5 (Cluster Analysis)
Taylor Mulder 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Morgan Poczekaj 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Robert Simmons 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)
Jeurell Smith 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Zachary Thompson 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Jacob Watkins 10/22 (Correlation/Regression), 11/19 (Conjoint Analysis)
Ben Zirzow 9/30 (ANOVA, t-test), 11/5 (Cluster Analysis)

Spend one day on Business Analytics?

IBM Business Analytics Summit 2014
March 11, Tuesday


Business Analytics Summit 2014
7:30 – 8:30 a.m. Registration, Breakfast, and Solutions Showcase Open
8:30 – 9:30 a.m. General Session
9:30 – 9:45 a.m. Break/Solutions Showcase
Tracks Track 1: How to Enable an Analytics Driven Enterprise Track 2: Applying Analytics to Your Business Imperatives Workshops
9:45 – 10:25 a.m.10:40 – 11:20 a.m.

11:35 – 12:15 p.m.

Visualization: Creating effective visualizations to harness insight from increasingly complex dataForward-looking business intelligence: How to create a panoramic view of your business

Making predictive analytics part of your business processes

Marketing delivers with a data-driven approachGame on: Creating “markets of one” with personalization

Reduce costs by predicting physical asset failure

IBM Predictive Analytics Workshop
12:15 – 1:05 p.m. Lunch Break / Solutions Showcase
1:10 – 1:50 p.m.2:05 – 2:45 p.m.

2:45 – 2:45 p.m.

3:40 – 3:40 p.m.

Creating the most valuable reports and dashboards for your
organizationTeamwork: Creating a social,
collaborative, and mobile
environment out of your
performance management
processesEvent Close (for breakouts)Event Close (for workshop)
Attract, manage and
retain outstanding human capitalAnalyze social media
data to really know your
IBM Dashboard Design Proven Practices Workshop