Up to this point, in addition to basic descriptive statistics, we have covered the four main types of methods applied to Marketing Analytics – Inferential Analysis, Mean Comparison Analysis, Association Analysis, and Prediction Analysis with increasing complexity of analysis. Before we move on to more advanced analytics toolkits such as cluster analysis, factor analysis and conjoint analysis, let’s review the topics by completing this task.
Please find the table summary of these methods, in terms of purposes, variables involved, test statistics, hypotheses, SPSS operations as well as the interpretations/applications in marketing context, with sample answers to the first two methods. Complete the table summary by Oct. 29 for bonus points. Some discussions with more data examples will be introduced in class.
Expect your summary!