Behavioral Research – Let the data speak now…

Assignment 3 for MKTG 3650 has been assigned and you can find it under MKTG 3650- Quiz, Problems, Assignment – Assignment category. It is due Nov. 20, Wednesday.

Starting from 1st assignment “Discovering Story from the data” (by learning briefly how data looks like in Graphs, distributions), to the 2nd assignment “What’s wrong with the questionnaire” when you identified different types of scales for variables from the same data set, now it is time to “Let the data speak”! As a summary of statistic methods applied to marketing or behavioral research, problems in assignment 3 guides you gradually dig further into the data set and conduct various types of analyses, helping you learn better about the online purchase behavior. Similarly, you are going to let your data speak in your own research work. Have your SPSS data set ready, we are going to tell more stories! Expect your work!


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