Business Analytics

When mentioning the workshop I attended at IBM Client Center: Analytics Solutions Lab in Columbus today in class, I shared with you the trend again, how much new and dynamic data (behavioral data captured by online clickstream, social media data) has influenced the way we conduct research and business analytics. Traditional attitudinal and descriptive data is still informative, however it will be much more powerful, integrated with other formats and sources, which we call “Big Data”. Data mining, text mining would still be that popular, across different disciplines, such as computer science, engineering, operations management, marketing consumer behavior, strategy, as well as marketing research.  As a marketer, as an educator in this area, a lot to learn and to deliver to you guys…

How these trends are impacting our career? Soon on Nov. 11 (Monday), you would have the opportunity to find the answer at Analytics Career Night, featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

  • 6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.
  • 6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
  • 7 – 7:30 p.m. – Reception
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3 thoughts on “Business Analytics

  1. It’s a very helpful part of information and facts. I am just happy you provided this useful information with us. Be sure to continue to be you updated this way. Thank you for discussing.

  2. Pingback: Business Analytics – turning data into information

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