2nd phase of Marketing class

As I mentioned in the beginning of the semester, there are three modules of Principle of Marketing class. Now, we are entering the second phase of this class, by introducing Marketing Engineering to you, future business practitioners! A few datasets are shared under category of MKTG 3100-Case Assignment on the right hand side. Let’s start applying analytics in Marketing, by focusing on the fundamentals: Segmentation, Targeting and Positioning!

perception map, segmentation, targeting, positioning

A perceptual map developed to capture two key value dimensions across countries. Source: Strangemaps




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