A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them!

Let me share with you Quirk’s annual Corporate Researcher Report – a close look at marketing researchers and analysts’ world. Are you curious about their pain points in managing and conducting MR? How about some new methods in the field? What’s next? It may take sometime to realize that, it is indeed a rewarding experience, being an analyst and a researcher. Find more about MR.

FOCUS GROUP DISCUSSIONS

 

Student research works from MKTG 3650 course, Fall 2015

“Giddy up Cowboy! But Pay the Toll First: An Examination of Price Sensitivity of Various Services in the Equine Industry” – a study on Hinckley Equestrian Center.

“Causation Marketing: The difference between ‘Dancing with the kids’ and ‘Dancing for the kids’ “- Miracle Network Dance Marathon

 “Business Strategy: How to Increase Ticket Sales and Fan Attendance” – Columbus Blue Jackets

“What Affects Attendance at Otterbein Home Football Games”

“Understanding the Factors Affecting Consumer Exposure and Direct Mail Enticement Power” – Town Money Saver (a Westerville-based direct mailer founded in 1992)

“Marketing Strategies of Family-owned Pizza Shop: How do Customers Arbitrate their Purchasing Habits?” – a study on Bosco’s Pizza Kitchen

“Otterbein Bookstore: The Ultimate Convenience”

“Jimmy V’s Grill & Pub: Increasing Student Traffic”

“Day of the week, Incentives, and Advertisements – What will it take to get students involved?” – Otterbein Campus Service, Fall Plunge

Course materials fully launched!

Principles of Marketing, Research in behavioral theories (Marketing Research), Marketing Analytics. What a busy and fruitful semester to be expected! Course materials for Fall 2015 are fully launched by the links in the menu on the right hand side. You will find these folders updated all through the semester and visit back regularly to check any updates.

See you in class!

Source: from Internet

Wrap it up.

Just wrap it up – a review of six competitive groups in simulation game, from MKTG 3100, Fall 2014; and ten marketing research projects from MKTG 3650 class, Fall 2014.

MKTG 3650, Fall 2014 – ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Nike, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant …

MKTG 3650, Fall 2014 – ten independently developed research projects, covering Bob Evans, Best Buy, JcPenney, Nike, Burton Metal Finishing Inc., Mainstreet Treasure gift shop, Ogilvy, Otterbein Rec Sports, and potential new Turf and new Restaurant …

@MKTG 3100: Sole to Soul’s Marketing Plan presentation. The company won in the website design in Creative Design Competition.

@MKTG 3100: Lace Up’s Marketing Plan presentation.

@MKTG 3100: Careen’s Marketing Plan presentation. The company won the first place in Financial performance and customer satisfaction! They also won in the Print Ad design in the creative design competition.

@MKTG 3100: Soul’s Marketing Plan presentation. The company won in the Logo and Email design in Creative Design Competition.

@MKTG 3100: Footworks’s Marketing Plan presentation.

@MKTG 3100: Universal Shoe Company’s Marketing Plan presentation.

Marketing Research on  “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

From Baskets to Bread: Analyzing Customer behavior in Bob Evans

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on “From Baskets to Bread: Analyzing Customer behavior in Bob Evans”.

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on “Opportunity of Otterbein’s New Turf”

Marketing Research on “Opportunity of Otterbein’s New Turf”

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Difficult to Pronounce; Difficult to Afford – A Look into Ogilvy’s potential clients’ willingness-to-buy

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Challenging: Bring in a new Restaurant to Uptown Westerville?

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Nike vs. Competitors: How Nike is Doing now and what they can do to improve in the Future

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Factors that affect a company’s decision to choose a metal finisher – A study on Burton Metal Finishing, Inc.

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

Best Buy: A look at Changing Consumer Trends

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

JCPenney’s Demise and New Found Opportunity: A Study of Perceptions and Purchase Intention

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Customer purchase intention and product awareness of Mainstreet Treasures – A look into a local gift shop

Marketing Research Presentations I

Mr. Matty Quinn’s “Otterbein: The Male Initiative”

Marketing Research presentation Nov. 2 2013

Mr. Josh Jacobs “What are the causes for the decline in NFL ticket sales?”

Mr. Jason Saddler’s “Ways Customers may chose Kroger Brand over National Brand”

Miss Jessie Stanich’s “Employees’ Attitudes towards Change”

Miss Jordan Ferguson’s “What factors lead to a downfall in text messaging revenues?”

Miss Lisa Tung’s “Victoria’s Secret: WHY DO CONSUMERS CONTINUE TO PURCHASE BRA FROM VICTORIA’S SECRET GIVEN THE PRICE THEY HAVE TO PAY?

Expect your presentations on Wednesday!

Your decisions, your research topics

After two week’s efforts on research topic selection and class discussions, here are your decisions on research topics. Each of student in MKTG 3650 Research class will develop an individual project on the topics you’ve carefully chosen.  Large variety of topics are covered in Fall 2013 class, with half of you working on a specific physical product, and the other half will develop study for student clubs and organizations, campus business or other Community non-profit organizations. Good job, everyone! Keep your passion on these topics, all the semester!

Behavioral research topics from Fall 2013 class.

Topic, topic, topic!

Research class students, I know you are figuring out what to work on in your research project, ever since we talked about research in the first class.

Got any ideas now, or wait for any inspiration, idea or intuition? Do some exploratory research, look around you, explore some data, and think about how to make these possible management questions into research questions. You have about ten days to work on it and I will ask each of you for one or two (specific) research topics. Each will have one unique, distinct individual research topic to develop. Expect to see how you turn these ideas into a 20-page research report 🙂

Syllabus and Materials for MKTG 3650 now Available!

MKTG 3650 (Research in Behavioral Theories) Section 01 students, please find Syllabus and Materials in course website. You can find these folders updated all through the semester and please visit back regularly to check any updates.