3rd Annual Analytics Career Panel Set

On Thursday, Oct. 16, Otterbein University’s Center for Career Planning, Alumni Office, and Otterbein AMA chapter will host an analytics career night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.

The schedule of events follows:

6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.

Panelists includes:

Elizabeth “Smalls” Eckels – Smalls Analytics, LLC
David Kruk –RevLocal
April Wilson – Digital Analytics 101
Tim Wilson – Web Analytics Demystified

6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
7 – 7:30 p.m. – Reception

More more details, please visit Dr. Levin’s website.

Research Proposals – presentation order

Researchers      Order

Mackenzie                4
Chase & Jeyshan     10
Brogan                    2
Kate & Heather        6
Alec & David            8
Ryan & Chuck          5
Nick & Robert          9
Kyle & Zachary        7
Troy                       3
PJ                           1

How to shape your marketing research work? From the beginning…

Take a look at the research streams this year at MKTG 3650 Marketing Research class. Find difficulty in finding topics? It takes time! After two weeks, eleven works are ready to go … How to shape your research work? From the beginning! Start with some areas you find interesting, explore it step by step, keep the passion in research work for the whole three months! Think about it, talk about it, test on it, make your best efforts, and dream about it. Your work will be in a better shape.

Expect your research proposals on Friday!

marketing research topics Fall 2014

marketing research topics Fall 2014

marketing research topics_2_otterbein

marketing research topics Fall 2014

MKTG3100 New Shoes companies Announced

Thank you for your patience. Here is the list of members in New Shoes game!

Group A:

Ashley Meade
Keegan Parsons
Brent Meininger

Group B:

Jenna Clark
Amanda Meade
Nicholas Kohl
Jake Roszman

Group C:

Will Brett
Kayla Woodard
Nikki/Kristin Hammond
Kevin Adell

Group D:

Willy Willson
Lexie/Alexa Ley
Christian Brett
Derek Farnlacher

Group E:

Alix Heitmeyer
Melissa Zang
Ian Truax
Cory Wunderle

Group F:

Scott Stornes
Andrea Thomas
Perry Reynolds
An Chen

Please know each other better by exchanging contact information. Each team needs to decide a leader, and name your company. Email me with your company name and leader’s name by Tuesday, Sep. 9.

Practice Round of the game begins on Sep. 9. You will have one week to make your first decision for your company. Before entering any marketing decisions, you need to first initialize the company name to start! Have fun!

Welcome back! Materials for MKTG 3100 now Available!

MKTG 3100 (Principles of Marketing) Section 01 students, please find Syllabus and Materials for Fall 2014 by the links below. You will find these folders updated all through the semester and please visit back regularly to check any updates.

Course Syllabus
In-Class Quizzes
Case Assignments
Homework
Reading Materials
New Shoes Simulation
Reflection

Congratulations, graduates!

Let’s recall the 2014 spring semester we spent together.

New Shoes Simulation – Creative Design Competition Voting!

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

New Shoes Simulation – Marketing Plan Presentations

Zoomivate

New Shoes Simulation – Marketing Plan Presentations

Cool Kicks

New Shoes Simulation – Marketing Plan Presentations

Marketing class

New Shoes Simulation – Marketing Plan Presentations

Crew Shoe Shop

New Shoes Simulation – Marketing Plan Presentations

website

New Shoes Simulation – Marketing Plan Presentations

website 3

New Shoes Simulation – Marketing Plan Presentations

website 2

New Shoes Simulation – Marketing Plan Presentations

Vortek

New Shoes Simulation – Marketing Plan Presentations

Elite

New Shoes Simulation – Marketing Plan Presentations

Marketing Strategy – playing LEGO in 10 minutes, during LEGO team’s presentation!

Strategy class_playing LEGO (2)

LEGO – Building strategy

Strategy class_playing LEGO

LEGO – Building strategy

Wish all graduates have a bright future!