IBM Business Analytics Summit 2014
March 11, Tuesday
Business Analytics Summit 2014
|7:30 – 8:30 a.m.
||Registration, Breakfast, and Solutions Showcase Open
|8:30 – 9:30 a.m.
|9:30 – 9:45 a.m.
||Track 1: How to Enable an Analytics Driven Enterprise
||Track 2: Applying Analytics to Your Business Imperatives
|9:45 – 10:25 a.m.10:40 – 11:20 a.m.
11:35 – 12:15 p.m.
|Visualization: Creating effective visualizations to harness insight from increasingly complex dataForward-looking business intelligence: How to create a panoramic view of your business
Making predictive analytics part of your business processes
|Marketing delivers with a data-driven approachGame on: Creating “markets of one” with personalization
Reduce costs by predicting physical asset failure
|IBM Predictive Analytics Workshop
|12:15 – 1:05 p.m.
||Lunch Break / Solutions Showcase
|1:10 – 1:50 p.m.2:05 – 2:45 p.m.
2:45 – 2:45 p.m.
3:40 – 3:40 p.m.
|Creating the most valuable reports and dashboards for your
organizationTeamwork: Creating a social,
collaborative, and mobile
environment out of your
processesEvent Close (for breakouts)Event Close (for workshop)
|Attract, manage and
retain outstanding human capitalAnalyze social media
data to really know your
|IBM Dashboard Design Proven Practices Workshop
Here are the grouping information for New Shoes Simulation companies.
Groups for MKTG 3100 Section 01 (8:00am morning section):
Groups for MKTG 3100 Section 02 (1:15pm afternoon section):
Please know each other better by exchanging contact information. Each team needs to assign a leader, and name your company. Email me with your company name and leader’s name by Tuesday, Feb. 11.
12 packages, 6 Marketing Strategy tasks: assigned, according your brand preferences.
Panera Bread: Maggie, Beth
Lego: Matty, Audra
Red Bull: Erin, John
Sony PS3: Aaron, Pat
Coach: Jackie, Sangsang
GAP: Drew, Lisa
6 project topics assigned
6 cases, 6 presentations: selected, randomly. Expect your work!
Case A USA Today – John, Pat
Case B Zappos – Matty, Lisa
Case C Starbucks – Aaron, Maggie
Case D IKEA – Erin, Jackie
Case E Groupon – Beth, Audra
Case F Sushilious – Sangsang, Drew
Ready to take a look at our marketing simulation environment? What roles are you playing and what decisions are you going to make, once you take over the company?
All of you received the email guiding you how to log in and register/buy the simulation account. Please complete it by Feb. 6 (Thursday), then companies will be formed!
MKTG 4400 (Marketing Strategy) Section 01 students, please find Syllabus and Materials for spring 2014 by the links below. You can find these folders updated all through the semester and please visit back regularly to check any updates.
MKTG 3100 (Principles of Marketing) Section 01, Section 02 students, please find Syllabus and Materials for spring 2014 by the links below. You can find these folders updated all through the semester and please visit back regularly to check any updates.
New Shoes Simulation
Miss. Sangsang Lin’s “Dell Computer’s Market share”
Mr. Pat Teynor’s “What motivates an individual to participate in intramural sports at Otterbein?”
Mr. Josh Young’s “How Much Fun Do We Have At Otterbein?”
Mr. Michael Tighe’s “What consumers are considering when purchasing headphones?”
Miss. Bryn Allen’s “AdvoCare: Are results more important than health?”