MKTG3100 New Shoes companies Announced

Thank you for your patience. Here is the list of members in New Shoes game!

Group A:

Ashley Meade
Keegan Parsons
Brent Meininger

Group B:

Jenna Clark
Amanda Meade
Nicholas Kohl
Jake Roszman

Group C:

Will Brett
Kayla Woodard
Nikki/Kristin Hammond
Kevin Adell

Group D:

Willy Willson
Lexie/Alexa Ley
Christian Brett
Derek Farnlacher

Group E:

Alix Heitmeyer
Melissa Zang
Ian Truax
Cory Wunderle

Group F:

Scott Stornes
Andrea Thomas
Perry Reynolds
An Chen

Please know each other better by exchanging contact information. Each team needs to decide a leader, and name your company. Email me with your company name and leader’s name by Tuesday, Sep. 9.

Practice Round of the game begins on Sep. 9. You will have one week to make your first decision for your company. Before entering any marketing decisions, you need to first initialize the company name to start! Have fun!

Welcome back! Materials for MKTG 3100 now Available!

MKTG 3100 (Principles of Marketing) Section 01 students, please find Syllabus and Materials for Fall 2014 by the links below. You will find these folders updated all through the semester and please visit back regularly to check any updates.

Course Syllabus
In-Class Quizzes
Case Assignments
Homework
Reading Materials
New Shoes Simulation
Reflection

Congratulations, graduates!

Let’s recall the 2014 spring semester we spent together.

New Shoes Simulation – Creative Design Competition Voting!

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

Creative Design voting

New Shoes Simulation – Marketing Plan Presentations

Zoomivate

New Shoes Simulation – Marketing Plan Presentations

Cool Kicks

New Shoes Simulation – Marketing Plan Presentations

Marketing class

New Shoes Simulation – Marketing Plan Presentations

Crew Shoe Shop

New Shoes Simulation – Marketing Plan Presentations

website

New Shoes Simulation – Marketing Plan Presentations

website 3

New Shoes Simulation – Marketing Plan Presentations

website 2

New Shoes Simulation – Marketing Plan Presentations

Vortek

New Shoes Simulation – Marketing Plan Presentations

Elite

New Shoes Simulation – Marketing Plan Presentations

Marketing Strategy – playing LEGO in 10 minutes, during LEGO team’s presentation!

Strategy class_playing LEGO (2)

LEGO – Building strategy

Strategy class_playing LEGO

LEGO – Building strategy

Wish all graduates have a bright future!

Introducing Conjoint Analysis in Marketing Strategy

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It is suggested that 2013 may be the “Year of the Smartwatch“, as “the components have gotten small enough and cheap enough” and many consumers own smartphones that are compatible with a wearable device. Most smartwatches include features such as a camera, accelerometer, thermometer, altimeter, barometer, compass, chronograph, calculator, cell phone, touch screen, GPS navigation, Map display, graphical display, speaker, scheduler, watch, SDcards that are recognized as a mass storage device by a computer, and rechargeable battery.

It may communicate with a wireless headset, heads-up display, insulin pump, microphone, modem, or other devices. The compatibility of smartwatch varies across brands, and they mostly are compatible with multiple O/S, such as iOS, Android, and have dozens to hundreds of Apps available.

As of Feb 2014, the list of companies that were engaged in smartwatch development activities and have already offered products in the market, consists of Sony, Samsung, Pebble, Martian, I’m Watch, ConnecteDevice Cookoo, Meta Watch, Neptune, Sonostar, etc. Prices are known to vary across brands, ranging from $80 to $450. Google entered in March 2014. A few more companies (in rumors: Apple, LG, Microsoft, Lenovo, HTC and Nokia, etc.) are speeding up to introduce their products into the market.

By introducing the Conjoint Analysis for Smartwatch, students would have better visualized and statistical understanding of conducting new product design analysis. Given over 40 respondents from both of my Principles of Marketing class, and Marketing Strategy class, we have a clearer idea of the expectation of consumers in smartwatch market. Students in Marketing Strategy class developed their own questionnaire, product design, features, market decisions and conducted in-depth analysis in 6 national brands, ranging from apparel, accessible luxury, consumer electronic, toys, and fast-food products. Expect their work!

Sharing some brief results from smartwatch Conjoint Analysis:

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