Miss. Sangsang Lin’s “Dell Computer’s Market share”
Mr. Pat Teynor’s “What motivates an individual to participate in intramural sports at Otterbein?”
Mr. Josh Young’s “How Much Fun Do We Have At Otterbein?”
Mr. Michael Tighe’s “What consumers are considering when purchasing headphones?”
Miss. Bryn Allen’s “AdvoCare: Are results more important than health?”
Miss Beth Gier’s “Corporate Social Responsibility and the College Student”
Mr. John DiTomassi’s “The benefits of the free-to-play business model” with over 3,000 respondents!
Mr. Michael Sullivan’s “Chegg.com: Why do students prefer to use the book store?”
Miss Amanda Case’s “Research Project on Organice products and companies”
Miss Maggie McMahan’s “The Likelihood That An Athlete Will Return”
Miss Natalie Walter’s “Ariat riding boots Sales Keep Declining”
Mr. Matty Quinn’s “Otterbein: The Male Initiative”
Marketing Research presentation Nov. 2 2013
Mr. Josh Jacobs “What are the causes for the decline in NFL ticket sales?”
Mr. Jason Saddler’s “Ways Customers may chose Kroger Brand over National Brand”
Miss Jessie Stanich’s “Employees’ Attitudes towards Change”
Miss Jordan Ferguson’s “What factors lead to a downfall in text messaging revenues?”
Miss Lisa Tung’s “Victoria’s Secret: WHY DO CONSUMERS CONTINUE TO PURCHASE BRA FROM VICTORIA’S SECRET GIVEN THE PRICE THEY HAVE TO PAY?”
Expect your presentations on Wednesday!
Assignment 3 for MKTG 3650 has been assigned and you can find it under MKTG 3650- Quiz, Problems, Assignment – Assignment category. It is due Nov. 20, Wednesday.
Starting from 1st assignment “Discovering Story from the data” (by learning briefly how data looks like in Graphs, distributions), to the 2nd assignment “What’s wrong with the questionnaire” when you identified different types of scales for variables from the same data set, now it is time to “Let the data speak”! As a summary of statistic methods applied to marketing or behavioral research, problems in assignment 3 guides you gradually dig further into the data set and conduct various types of analyses, helping you learn better about the online purchase behavior. Similarly, you are going to let your data speak in your own research work. Have your SPSS data set ready, we are going to tell more stories! Expect your work!
Tonight, Nov. 11, Otterbein University’s Center for Career Planning will host an Analytics Career Night featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114. For more details, please visit http://www.michaelalevin.com/blog/2013/10/22/2nd-annual-analytics-career-panel-set/
- Elizabeth “Smalls” Eckels – Presently, Elizabeth serves as a senior level web analyst for Abercrombie & Fitch. She broke into the analytics profession at Education Management Corporation, focusing on lead generation. Since then, she has expanded her focus to include both content and ecommerce sites by working at Tween Brands, and as an independent consultant for companies such as RollingStone.com, USmagazine.com, and LiveMixtapes.com. In 2013, she was presented with the DAA’s Rising Star award. Elizabeth earned her bachelor’s degree with honors at Kent State University, majoring in Finance with minors in both Marketing and Psychology.
- Angela Robley – Currently, Angela serves as an analyst for RevLocal. She graduated from Otterbein University with a bachelor’s degree in marketing.
- Kyle Rudy – Currently, Kyle serves as senior analyst for Resource, where he has worked for almost two years. Previously, he spent three years as a digital marketing analyst with Lastar. Kyle completed his BA in Marketing at the University of Dayton.
- Tim Wilson – Currently, Tim works for Web Analytics Demystified, a full-service digital analytics consultancy that created both Web Analytics Wednesday and Analysis Exchange to grow and strengthen the digital analytics community. Previously, he served as the Director of Measurement and Analytics at Resource Interactive, where he has worked for 3 years with a range of consumer brands, including HP, P&G, Limited Brands, and Nestle Purina. He also worked at Nationwide Insurance, Bulldog Solutions (a B-2-B marketing agency), and National Instruments. Tim has 11 years of professional experience in the analytics profession. He graduated with a degree in Art and Design (Architecture) from MIT and completed his MBA at the University of Texas.
When mentioning the workshop I attended at IBM Client Center: Analytics Solutions Lab in Columbus today in class, I shared with you the trend again, how much new and dynamic data (behavioral data captured by online clickstream, social media data) has influenced the way we conduct research and business analytics. Traditional attitudinal and descriptive data is still informative, however it will be much more powerful, integrated with other formats and sources, which we call “Big Data”. Data mining, text mining would still be that popular, across different disciplines, such as computer science, engineering, operations management, marketing consumer behavior, strategy, as well as marketing research. As a marketer, as an educator in this area, a lot to learn and to deliver to you guys…
How these trends are impacting our career? Soon on Nov. 11 (Monday), you would have the opportunity to find the answer at Analytics Career Night, featuring a four-person panel. The event will start promptly at 6 p.m. in Roush 114.
The schedule of events follows:
- 6 – 6:40 p.m. – Panelists discussion of what managers look for in an intern or entry-level hiring decisions, how to get a job in the web analytics industry, and how to get your first promotion.
- 6:40 – 7 p.m. – Question and answer from the audience (i.e., students)
- 7 – 7:30 p.m. – Reception