MKTG 3650 (Research in Behavioral Theories) Section 01 students, please find Syllabus and Materials for Fall 2014 in course website. You will find these folders updated all through the semester and please visit back regularly to check any updates.
MKTG 3100 (Principles of Marketing) Section 01 students, please find Syllabus and Materials for Fall 2014 by the links below. You will find these folders updated all through the semester and please visit back regularly to check any updates.
Let’s recall the 2014 spring semester we spent together.
New Shoes Simulation – Creative Design Competition Voting!
New Shoes Simulation – Marketing Plan Presentations
Marketing Strategy – playing LEGO in 10 minutes, during LEGO team’s presentation!
Wish all graduates have a bright future!
The Otterbein student AMA Chapter will meet on Thursday, Apr. 24, at 7 p.m. in Roush 118. Pizza and soda will be offered. More details, please see the link.
Mark your calender, if you want to participate!
It is suggested that 2013 may be the “Year of the Smartwatch“, as “the components have gotten small enough and cheap enough” and many consumers own smartphones that are compatible with a wearable device. Most smartwatches include features such as a camera, accelerometer, thermometer, altimeter, barometer, compass, chronograph, calculator, cell phone, touch screen, GPS navigation, Map display, graphical display, speaker, scheduler, watch, SDcards that are recognized as a mass storage device by a computer, and rechargeable battery.
It may communicate with a wireless headset, heads-up display, insulin pump, microphone, modem, or other devices. The compatibility of smartwatch varies across brands, and they mostly are compatible with multiple O/S, such as iOS, Android, and have dozens to hundreds of Apps available.
As of Feb 2014, the list of companies that were engaged in smartwatch development activities and have already offered products in the market, consists of Sony, Samsung, Pebble, Martian, I’m Watch, ConnecteDevice Cookoo, Meta Watch, Neptune, Sonostar, etc. Prices are known to vary across brands, ranging from $80 to $450. Google entered in March 2014. A few more companies (in rumors: Apple, LG, Microsoft, Lenovo, HTC and Nokia, etc.) are speeding up to introduce their products into the market.
By introducing the Conjoint Analysis for Smartwatch, students would have better visualized and statistical understanding of conducting new product design analysis. Given over 40 respondents from both of my Principles of Marketing class, and Marketing Strategy class, we have a clearer idea of the expectation of consumers in smartwatch market. Students in Marketing Strategy class developed their own questionnaire, product design, features, market decisions and conducted in-depth analysis in 6 national brands, ranging from apparel, accessible luxury, consumer electronic, toys, and fast-food products. Expect their work!
Sharing some brief results from smartwatch Conjoint Analysis:
|7:30 – 8:30 a.m.||Registration, Breakfast, and Solutions Showcase Open|
|8:30 – 9:30 a.m.||General Session|
|9:30 – 9:45 a.m.||Break/Solutions Showcase|
|Tracks||Track 1: How to Enable an Analytics Driven Enterprise||Track 2: Applying Analytics to Your Business Imperatives||Workshops|
|9:45 – 10:25 a.m.10:40 – 11:20 a.m.
11:35 – 12:15 p.m.
|Visualization: Creating effective visualizations to harness insight from increasingly complex dataForward-looking business intelligence: How to create a panoramic view of your business
Making predictive analytics part of your business processes
|Marketing delivers with a data-driven approachGame on: Creating “markets of one” with personalization
Reduce costs by predicting physical asset failure
|IBM Predictive Analytics Workshop|
|12:15 – 1:05 p.m.||Lunch Break / Solutions Showcase|
|1:10 – 1:50 p.m.2:05 – 2:45 p.m.
2:45 – 2:45 p.m.
3:40 – 3:40 p.m.
|Creating the most valuable reports and dashboards for your
organizationTeamwork: Creating a social,
collaborative, and mobile
environment out of your
processesEvent Close (for breakouts)Event Close (for workshop)
|Attract, manage and
retain outstanding human capitalAnalyze social media
data to really know your
|IBM Dashboard Design Proven Practices Workshop|